If we consider Bitcoin a new form of money, it’s only natural that we compare it to existing forms of currency. This section views Bitcoin through the lens of traditional finance to help us build mental models, define behavioral patterns, and ultimately better understand what kind of products we should be making.
Money is complex and can play many different roles in our lives. Buying a new shirt is quite different from buying a house or setting aside savings for retirement. Taking a payment as a store owner is very different from a child receiving an allowance from parents. On a global scale, the differences multiply across countries and cultures.
It still is possible to create simplified mental models that help us better understand user needs and behaviors. A single model might be oversimplified, but if we combine a few different lenses we can narrow in on a more complete picture that allows us to create more focused experiences, have better product differentiation, and make it easier for contributors to collaborate to make decisions.
This section uses the traditional personal finance lens to think about what type of bitcoin products we may need. Because of bitcoin’s unique properties, we cannot imitate conventional financial products and assume that the same solutions apply. And even if we could, this might be an excellent opportunity to take a fresh look and design new solutions for today’s world. Bitcoin is also global by nature, so consider the unique circumstances of your users’ lives.
Day-to-day spending #
This is the “cash”—or in this case of Bitcoin, the “sats”—that we use to make small purchases such as coffee, lunch, etc. While some countries fully embrace credit cards and smartphones for daily spending, others, such as Germany, still prefer cash for its better privacy.
Nearly all of these payments happen outside of our homes. This makes mobile wallet apps for smartphones ideal replacements for physical cash. Convenient camera access allows for payment via QR code, and NFC support (Near-Field Communication) lets us pay by holding our phones next to card readers.
For small, frequent payments, we generally accept greater risk in exchange for convenience, ultimately protecting these funds with fewer security precautions. This is standard practice even among traditional financial service providers. One example is that you may not need to sign or enter the PIN for credit card payments if the amount is below $25. The only thing that may be required to transact is entering a 4-digit PIN or authentication via face recognition.
Most stores (online and offline) don’t currently accept bitcoin. When they do, users who already pay with smartphones or NFC-enabled credit cards can easily transition to Bitcoin apps.
A typical scenario could be that users create dedicated mobile bitcoin (and lightning) wallets for on-the-go payments, in addition to having separate wallets for larger amounts. Similar to having a bank account and regularly taking out cash at an ATM, users could refill their mobile wallets. The mobile wallet may use automatic cloud backup private key storage. The primary wallet however, would be more strongly secured with a hardware wallet or even a multi-key configuration. This would mirror the primary focus of convenience over security. Beyond key management, payment interactions could be identical to what users are already familiar with.
For more on this use case, see the daily spending case study.
Monthly budgeting #
Higher value payments such as rent, utilities, car payments, and groceries are seldom paid for in cash. Instead, they are tied to service providers with payment mechanisms such as checks or bank transfers.
For recurring payments, some of these mechanisms let businesses regularly deduct money from accounts without customers approving each transaction.
Bitcoin is different since the sender must initiate all transactions, meaning that automated deductions might not be possible—at least when the wallet is non-custodial.
A hardware wallet accompanied by a desktop application where keys are stored and transactions are securely signed by hardware is another solution. This reduces the risk of keeping funds on a mobile wallet configuration but adds acceptable friction for transactions that occur less frequently. See the savings account case study for an exploration of this user experience.
Emergency funds #
Financial experts recommend that you keep 3–6 months of salary available for when you are faced with costly problems like medical bills, home repairs, and sudden loss of employment.
In traditional finance, this money might get parked in a high-interest savings account that allows for quick, low-risk withdrawal but still provides some long-term return.
A bitcoiner may want to set up a cold storage multi-signature wallet. In this type of setup, there are multiple applications or hardware devices required to make transactions. Even if one device gets stolen or locked, the rightful owner still has access to all their funds. Since transactions are infrequent, security is prioritized over convenience.
Sinking funds #
This is money that one sets aside for a considerable but planned expense, such as a new car or a down payment on a house. The amount might be similar to an emergency budget but on a shorter timeline. There are likely to be multiple deposits and potentially only a single withdrawal, after which the fund is no longer needed.
Sinking funds do not necessarily require a dedicated wallet. The amount secured could be deposited into any monthly budgeting or savings wallet.
HODLing is more than a meme. Many bitcoiners create highly secure setups to store their savings over long periods of time. Ideally, these wallets are very safe but not very convenient.
For example, Glacier Protocol is highly secure, but requires about $600 and eight hours to set up. While it comes with a step-by-step guide, some areas are quite complex. It is an extreme example, but it illustrates how complex great security can be.
Of course, many prefer that banks and other custodial financial service providers secure and invest funds for them. Savings accounts and related products may also incentivize customers with low interest rates that may or may not be high enough to keep up with inflation.
Investing is about turning the money you have into more money over time. From individuals to governments to corporations to pension funds, the goal of investing is growth. This necessarily requires the involvement of third parties, which is beyond the focus of this guide.
Since Bitcoin continues to increase in value over time, many see the act of “HODLing” as investing. In the last ten years, an increasing number of financial advisors and institutions have come to see bitcoin as a necessary component of any sufficiently diversified portfolio.
When designing a Bitcoin product or service, it is vital to consider what role it will play in the bigger picture of how we tend to manage our finances. A clear focus can be expressed in the technical features and how they are communicated, and how users interact with them.
This section described one of many lenses through which we can investigate bitcoin. Based on your goals, this lens may or may not be relevant to you. Make sure to pick the right perspectives for your product and back up your assumptions with user research and testing.
Looking closer at these use cases, we can identify a series of user actions, as outlined in common user flows.